Boys will be better

How do we get boys to talk about their emotions? We helped Lynx and UK anti-bullying charity ‘Ditch the Label' to encourage boys to speak up and take a stand against bullying with a playful social-first campaign.

Footballer Marouane Fellaini, PAQ, Made in Chelsea’s Ollie Locke, Big Shaq and Not3s came together to literally ‘destroy’ the labels that held them back. Proving to young lads that labels don’t have to define who they are as men.

All the proceeds from the campaign’s ‘Unlabelled’ grooming kit (made with kyra) padded the charity’s coffers and the response was overwhelmingly positive.